Availability bias — a mental shortcut that can wreck your investments

There’s a whole range of behavioral biases that human beings are prone to that cause us to make poor investment decisions. One very common one is referred to as “availability bias.” Two of the most common types of availability biases are primacy and recency. They can tempt and lure us into making decisions based on the first thing we think of, or the last thing we heard. Examples might include: Did your first investment experience end poorly? Was the last stock that a talking head on CNBC recommended a tremendous success? Making decisions based on these types of biases is risky business when it comes to investing. In the following video, this bias is further discussed in a most practical way that will hopefully help you become a better investor.

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On the Air

newsradio-WHP-webTim Decker hosts the weekly radio show “Financial Freedom” on WHP 580 AM Harrisburg every Saturday at 10:00 am Eastern.

He brings his extensive knowledge and over 28 years of experience to the discussion of current financial and wealth management topics. Each show also includes a Q&A session when Tim provides straightforward, unbiased answers to questions from callers. This is the program that represents your best interests, not Wall Street's.

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The Sleep-Well-at-Night Investor


ISI Financial Group helps clients take all necessary steps to properly develop and implement a holistic financial plan using evidence-based, time-tested strategies centered around financial science. In his book, “The Sleep-Well-At-Night Investor,” Tim Decker shows readers how misinformation from the mutual fund industry has created widespread harm amongst investors. The book also discusses the temptation to think of investing like gambling, and the tragedy of gambling away savings and security under the guise of investing.

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